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www.pinterest.comStrategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.
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In the final capstone project you will develop a Marketing Plan for a product or service. ... You will then focus in on the consumer decision-making process, ... It does not matter whether you start with a clearly defined target group or with a ...
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