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Strategic planning - Wikipedia

Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.

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Strategic planning, Business planning и Business

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Advertising agency marketing management – тема научной статьи ...

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Котлер, Филип — Википедия

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Lecture 1. What is 'Marketing'?

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(PDF) Marketing Management (Lecture course), Part I, Edition: 147 ...

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Topic 2 - Strategic Planning in Marketing | Strategic Management