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honorary doctor of the University of Zurich · почётный доктор Венского университета ... Philip Kotler ... According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions, 2005. ... People More Effectively; Social Marketing: Strategies for Changing Public Behavior; High Visibility: The Making and ...
ru.wikipedia.orgBlue Ocean Strategy (Стратегия голубого океана) Kim ... Филип Котлер (Philip Kotler) говорил: «Подлинный маркетинг заключается не в ... Definitions
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23 сен 2003 ... Kotler, Philip; Jain, Dipak C.; Maesincee, Suvit “Marketing Moves: A ... Pride William M., Ferrell O.C. «Marketing: Concepts and Strategies», ...
ecsocman.hse.ruFeb 16, 2016 ... Understand the self-reference criterion, state the precise definition of ..... Global Marketing Strategies); Kotler, Philip; Armstrong, Gary (2014): ...
www.hse.ruRequest PDF on ResearchGate | Philip Kotler's influence in the Soviet Union and ... unauthorized edition of Kotler's Marketing Management in Moscow in 1980. ... of the government, public organizations, and for the development of a strategy .... of researchers suggests that in Russia, these values are still defined by owning ...
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9 июл 2014 ... Marketing management/Philip Kotler, Kevin Lane Keller. ... It drives the company's vision, mission, and strategic planning. ... Integrated marketing— ensuring that multiple means of creating, delivering, and commu- nicating ...
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In Marketing Insights from A to Z, Philip Kotler, one of theundisputed fathers ... particular marketing fields such as strategy, telemarketing, value proposition, etc. ..... Simply, it can be considered as an extended dictionary of Marketing concepts.
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Основы маркетинга has 332 ratings and 32 reviews. Oleksandr said: This book is already a classic introductory course on marketing. The book contains many...
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Давая определение понятию “marketing management”, Филип Котлер также ..... книги Ф. Котлера (Philip Kotler “Marketing Management: Analysis, Planning, ...
www.cfin.ruMOreover, the author's definition of the concept of glocal marketing is given. ... In particular, the American researcher Kotler defines glocalization as "the strategy of .... Globalization and Glocalization: special interview with Philip Kotler.
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