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MARKET CONCEPT IN MARKETING ACTIVITY . .... AMA definition published in July 2013 defines marketing as "the activity, set of institutions, and processes for  ...

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15 янв 2014 ... the place of the concept of social-ethical marketing in the typology of marketing concepts. This article defines the relevance of socio-ethical ...

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Marketing Concept PDF

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.It is an integrated process through which companies create value for customers and build strong customer...

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1) Define the concept of marketing. What are the principal aims of marketing? 2) What is a market segment? Can we say that marketing segmentation is an ...