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[1] A well defined target market is the first element to a marketing strategy. ... How Businesses Invest and Prosper in the World's High-Growth Cities, Philip Kotler.
translate.academic.ruJerome mccarthy, marketing mix is a pack of four sets variables, according to philip kotler, price the amount money charged for definition 4p's and 7p's...
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Журнал 'Практический маркетинг' №12 2001. ... 2 Котлер Ф. Маркетинг менеджмент: краткий курс, Санкт-Петербург, Питер, 2001. ..... 6 Philip Kotler and others, Principles of Marketing, Third European Edition, London: Prentice Hall, 2001. ... 41 Borden N.H. The concept of the marketing mix, Journal of Advertising ...
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The marketing mix (also known as the 4 Ps) is a foundation model . The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the...
en.wikipedia.orgТеория (концепция) 4P (англ. Marketing mix, комплекс маркетинга) — маркетинговая ... Филип Котлер. Основы маркетинга. Краткий курс. — 2015. — 496 с.
ru.wikipedia.org26 дек 2018 ... THE DEVELOPMENT OF MARKETING STRATEGY OF A FAVORABLE TERRITORY ... Broadening the Concept of Marketing ... Philip Kotler.
www.researchgate.netMOreover, the author's definition of the concept of glocal marketing is given. Mondelēz ... Globalization and Glocalization: special interview with Philip Kotler.
cyberleninka.ruIn Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern ... in other particular marketing fields such as strategy, telemarketing, value proposition, etc. .... It proves general definitions of basis term in the Marketing.
www.goodreads.comMarketing Social — Dans sa définition anglo saxonne (voir Philip Kotler, l inventeur ... and a structured approach to marketing strategy and tactics that covers the ...
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Kotler talked about the 4 P's of marketing: promotion, placement, price, and product. promotion refers to what activities you do to promote the product. this can be through advertising, public relations, trade shows, etc. basically, it means anything that you do to call attention to your product and drive sales.
answers.yahoo.comhonorary doctor of the University of Zurich. почётный доктор Венского университета ... Philip Kotler ... According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions, 2005. ... Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas; Rethinking Marketing: Sustainable ...
ru.wikipedia.orgPHILIP KOTLER ... СССР началось с книги Филипа Котлера "Основы маркетинга", ... No part of this book may be reproduced, in any form or by any means,.
htbiblio.yolasite.comОсновы маркетинга has 340 ratings and 31 reviews. Oleksandr said: This book is already a classic introductory course on marketing. The book contains many...
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