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The structure of this «mix» is given. Interaction of marketing and logistics of each its element is analyzed. The definition of marketing and logistic system is also ...
econpapers.repec.orgJan 21, 2016 ... While the conceptualisation of a market orientation has remained static, the definition of marketing has changed quite dramatically. Few authors ...
www.researchgate.neteconomictimes.indiatimes.com
Definition of marketing of ecosystems is proposed and disclosed. .... The author's typology promotes the development of theoretical notions about cause related ... nonprofit organization, nonprofit sector, marketing–mix, cross–marketing, dual ...
www.mavriz.ruMOreover, the author's definition of the concept of glocal marketing is given. ... Marketing mix of Mondelēz International is considered in the paper on the ...
cyberleninka.ruThe marketing mix (also known as the 4 Ps) is a foundation model . The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the...
en.wikipedia.orgmarketingmix.co.uk
English-Russian dictionary on nuclear energy. 16 marketing. 1. маркетинг. marketing plan — план маркетинга. marketing mix — рецепт маркетинга.
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Purpose: This article describes author''s «5C» marketing mix complex, which ... Here is given and described in detail its definition and content, as well as its ...
elibrary.ruОсновываясь на методологии маркетинга-микс, Г . Киль ( Kiel, 1997 ) предложил ... торговле этими товарами» (АМА Committee on Definitions, 1963 ).
bwbooks.netThe main methods of definition the market capacity are being grouped in two ...... 3) marketing mix 4P and its development up to the author's complex 7PM-WAS; ...
www.mavriz.ruThe article describes the evolution of the concept of the marketing mix, as well as approaches of different authors -otechestvennyh and foreign -k definition of ...
elibrary.ruentrepreneurhandbook.co.uk
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10 фев 2014 ... The authors' definition of «effectiveness of the marketing of the bank». Keywords: efficiency, marketing mix, bank, methods, information.
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