Marketing – between Focusing on the Customer and Orientation on Stakeholders ... the advent of corporate marketing, “Journal of Marketing Management”, No. ... Gundlach G.T. (2007), The American Marketing Association's 2004 Definition of ...

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Kompaniets, O. (2010) “The Definition of Marketing-oriented Management in Retail Trade”, Conference Proceedings, 16th International Scientific and Practical  ...

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Institute of Industrial Engineering, Management and Quality, MTF STU Trnava, Slovak Republic. E-mail: ... Significant changes in labour market and labour force qualiY fication demands are closely .... oriented to the automotive industry with the arrival of ... coYoperation has been realized by means of establisY hment of new ...

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Aaker D.A. Strategic Marketing Management / David A. Aaker. ... http:// marketbusinessnews.com/financial-glossary/market-orientation-definition- meaning/.

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basic features that define a hypothetical relationship marketing orientation to ... marketing management, marketing measurement (market) orientation of the ...

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13 апр 2018 ... Keywords: marketing-oriented management, retail marketing [Original title: ... The Definition of Marketing-oriented Management in Retail Trade.

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PDF | Kompaniets, O. (2010) “Marketing-oriented Management: The Definition for Retail”, Conference Proceedings, 9th International Scientific and Practical ...

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System reflexive strategic marketing management Текст научной статьи по .... Also the major features of effective partnership network were defined as well as ..... around market objectives) Corporate culture management Orientation on key  ...

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Примеры перевода, содержащие „media-oriented“ – Русско-английский ... of print media for selective and customer-oriented marketing make small orders and [...] ..... define a strong framework for results oriented performance management.

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The pattern of marketing is based on three key ideas: marketing orientation, marketing research and marketing management. Russian-English Dictionary ...

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Marketing is the study and management of exchange relationships. Marketing is the business process of creating relationships with and satisfying customers.

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