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MOreover, the author's definition of the concept of glocal marketing is given. ... in conditions of heterogeneity of marketing environment in different countries.
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Jan 21, 2016 ... Given changes in the AMA definition of marketing, changes to market ... Author(s ): Jenny Darroch, Morgan P. Miles, Andrew Jardine and ...... units, facing an ever- changing and complex environment and undergoing continuous processes. ... Comparing the impact of different marketing capabilities: Empirical ...
www.researchgate.netThe authors analyze various definitions of marketing, recording the fact that they vary due to changes in the external environment and the fact that the public ...
www.academia.eduDec 2, 2011 ... same concept was taught to the author of this text during marketing course by Arvaja ... defined in several ways, for example: "Marketing strategy is a process ... statement should be specific, realistic, fit the market environment, ...
www.theseus.fi2011. Nr. 4 (25), 16–26. Implementation Issues of Agri environment Measures in Latvia¶s Regions ... There are many definitions of sustainability .... Different authors have used diffeY ..... on the support of marketing, consultancy, the establisY.
www.su.lt26 май 2018 ... ... global market processes, paradigms and definitions of pricing arise ... The author identifies financial and marketing components in the ... The article shows how under the influence of the laws of the market at different stages of the product's ... Keywords: value; cost; entropy; oscillations; laws; environment; ...
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The author covers articles that test different theories, analyzes main results and .... Researchers have long tried to define the impact of corporate diversification ..... in Turbulent Environment: the Evidence from Russian Emerging Capital Market.
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The article analyses the marketing environment of Belgosstrakh. ... The author analyzed internal and external environment of ... related to the definition, assessment, analysis of competitiveness in insurance. ... different processes is needed both in the external environment of the organization and in intra- organizational.
journals.bsu.by16 июн 2014 ... A processing algorithm for the external environment strategic analysis of ... In the conditions of a market economy in development, it's crucial for the ... Some authors describe the term as an aggregate of functions, elements and stages. .... be defined by use of different methods of analysis (matrix, model, etc.) ...
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