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communications and integrated marketing communication. ... as more holistic concept and advanced stage of evolution of integrated approach to com- ..... Kliatchko J. Towards a New Definition of Integrated Marketing Communications.
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аспирант кафедры маркетинга и коммерческого дела Донецкого национального .... The article examines the holistic concept of marketing as a basis of ...
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Mar 29, 2010 ... This cult book on innovation from marketing guru and bestselling author ... c) for a defined community, and d) part of a trend (rather than a fad).
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Ключевые слова: маркетинг, концепции маркетинга, интегрированный маркетинг, социально ... Key words: marketing, marketing concepts, integrated marketing, socially oriented ..... рую Ф. Котлер назвал холистическим (holistic).
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10 июн 2014 ... Experience Marketing: concepts, frameworks and consumer insights . ... 5-24; Kotler, P. What consumerism means for marketers - Harvard Business ... K. A holistic framework for conceptualizing customer experiences in retail ...
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The concept of holistic marketing is designated as one of the most promising and ... of modern marketing concepts; suggested definition of holistic marketing, ...
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